Weird News – McDonalds Happy Meal Toy is a Fitness Tracker

From Engadget:

For more than three decades, McDonald’s has handed out toys with Happy Meals. “Step-it is in line with McDonald’s general philosophy for Happy Meal toys, which is to make toys that encourage either physical or imagination-based play,” McDonald’s Canada Senior Marketing Manager, Michelle McIImoyle, explains to CityNews.

McDonald’s says that the toy will be available for four weeks, during which it will advertise the tracker on TV and include it in pre-roll ads on YouTube (presumably on kid-focused videos).